So, you need to send flowers, who are you going
to call? 1-800-FLOWERS? I-800-FLOWERS has been enormously successful
because, in most markets, there is little top-of-mind-awareness for any
flower shop.
The fact of matter is, for most people 'a rose IS just a rose'...consumers
see very little difference in price or quality among flower shops...hence they tend
to flip open the yellow pages and go to the first listing they see...
or call 1-800-FLOWERS.
This month's JingleBank addition "The Color Of Love" can take one flower
shop in your market to the top of the heap when it comes to
top-of-mind-awareness. Obviously, this could also work equally well for a
jeweler.
With Valentine's Day just around the corner, this jingle is great reason for
you to call on a florist or jeweler and say "I've got a great IDEA I'd like
to share with you. It's market exclusive and I'd like you to hear it first."
631
- The Color Of Love
Contemporary romantic music. This jingle
features a soulful female vocal.
Music Style:
Urban/Pop Business Category: Florist, Jeweler
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http://www.jinglebank.com/samples/0631_00S.wma |
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http://www.jinglebank.com/samples/0631_00L.mp3 |
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http://www.jinglebank.com/samples/0631c00L.mp3 |
And remember, any JingleBank jingle lyrics can be re-written and re-sung for any business category. Just give us a call and we will show you how.
What Do You
Want? At JingleBank we're constantly producing new jingles for the
library. If you have a particular sound or business category that you'd
like us to include, just drop us a line at
JingleBank@tmcentury.com We'd love
to hear what you want!
One can't overestimate the importance of Valentine's Day to a jeweler's bottom line. It's second only to Christmas in overall sales AND Valentine's Day shopping is the single most profitable day of the year for many jewelers...primarily due to high sales of engagement rings. "Get Ready To Be Dazzled" is a dazzling campaign that will bring your local jeweler's creative up to same level as national brands like Zales. In a business where "image is everything", your local accounts need to sound as good or better than their national competitors.
472 - Get Ready To Be Dazzled
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http://www.jinglebank.com/samples/0472_00S.wma |
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http://www.jinglebank.com/samples/0472_00L.mp3 |
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http://www.jinglebank.com/samples/0472c00L.mp3 |
xxxxx
We often think of "new business" when we talk
about jingles, but incorporating a jingle into an existing advertisers'
campaign is a great way to turn an average account into a mega-account.
As we plan out the new year, now's a good time to review all of your
existing accounts and ask yourself what you can do to warrant them doubling
their investment on your station in the next twelve months.
Ask yourself: Are you taking your existing clients for granted? Do you
approach their business with the same zeal and enthusiasm as you did when
they were "new business"?
I guarantee you that there isn't a single account on your station that
wouldn't increase their investment if they were given a great reason to do
so.
So as you sit down and plan out this next year...look at each and every one
of your existing clients and ask yourself if you're doing everything you can
to make their creative the strongest and most effective in the market. Great
creative gets great results...and clients who get great results from their
advertising increase their advertising investments.
~ David Graupner, CEO, TM Century, Inc.
