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 Locked
Out Of An Account? The Key To Getting Your Foot In The Door!
Many service industry clients neglect to advertise,
except in the Yellow Pages. The old, “They need me” attitude, should
be replaced with…”They need to know about me” attitude.
The Locksmith industry is not one you hope to ever need, but if you
do, you usually need it fast! Will your client’s company be Top Of
Mind when it counts?
January’s new jingle is a winning combination that will lock your
client’s name and image into the minds of the prospective consumer
now…. for instant recall when they need it most later.
682 -
We're Minutes From You
When you’re locked out of your house, car, or business. Who do you call?
Music Style: Modern Drama
Business Category: Locksmith
Custom Client: All Hours Locksmith
393A -
We'll Be There In A Flash
Upbeat with male vocal and intriguing percussion.
Music Style: Specialty/Novelty
Business Category: Locksmith
Your Success is Key With Us!
Let me assist you in finding the perfect jingle for your client. Call Robin
Fairbanks at: 972-406-6853 or e-mail me at:
rfairbanks@tmcentury.com
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 The
Key To Her Heart…
Approximately 75% of brides receive engagement rings
before marriage. Besides Christmas, Valentine’s Day is the leading
holiday for engagements.
According to a 2002 Survey by the Jewelry Council Opinion poll,
82.4% indicated that a brand name was unimportant in determining
their last buying experience. Even in tough economic times, diamond
engagement rings and solitaires still lead the pack followed by
diamond stud earrings and bracelets year after year. Male consumers
are reported to spend 3x as much as females on a Valentine gift.
Based on research by Unity Marketing, 54% of all jewelry sales come
from independent jewelry stores. Since studies have already shown
the consumer isn’t brand driven, one has to believe they’re buying
service and selection, from a name they know and trust.
The giving of jewelry evokes emotion. What better way to create that
feeling than through words and music, letting the listener interpret
it in his or her own special way.
Source: RAB
2003
680 -
We Speak Her Language
A light-hearted male
vocal that will pull on her heartstrings…
Music Style: Soft Rock
Business Category: Jewelry
Custom Client: Silver Exchange
373A -
We Have Golden Ways To Show Your Love
Ensemble vocal, reminiscent of
the old standards with jazz undertones.
Music Style: Pop
Business Category: Jewelry
Custom Client: Village Jewelers
New Year’s Resolution…
1. Don’t forget to ask for Co-Op dollars.
2. Let print handle price….. Sell emotion!
3. Call Robin at JingleBank 972-406-6853.
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 Stop
Selling Price…. Promote Your Value!
There are very few genuine commodities in the
marketplace, people only view them as such. The fact that your
client is buying your product and not your competitor's means the
deal is different, even if the product is not.
Your customers will pay a premium price if you are better or easier
to do business with, show more care and attention to their needs,
offer quick response time, and share a common philosophy of doing
business. A customer will not only pay a higher price to one vendor
over another for the same product or service, but will actually pay
the same vendor a higher price for the same item.
The bottom line is this; if there are no distinguishable differences
between your product or service and the other one, either there's a
niche in the market or the seller hasn't done a complete job in
convincing the buyer of all the unique differences amongst the
choices they have.
Source: “Sales Talk” Irwin Pollack 12/03
~ Robin Fairbanks, JingleBank Manager
RFairbanks@TMCentury.com or (972) 406-6853. |
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Drop us a line with jingle ideas or jingle success
stories that we can share with other creative sellers like
you at: RFairbanks@Jinglebank.com |
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Some people love to download jingles
right off JingleBank.com and present them directly to their
clients...and we think that's great. But if you don't have the time
or don't feel comfortable selecting jingles yourself, let us do all
of the work. Just drop us a line at
RFairbanks@TMCentury.com
or call Robin at (972) 406-6853. We can do everything for you. And,
it doesn't cost you or your client a penny! |
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FRIENDS AND COLLEAGUES
They say that the very best form of advertising is 'word of mouth
referrals'...and we don't doubt that. When you're through reading and
listening to this month's JingleBank newsletter, would you please
forward it along to friends and colleagues? Just click on the button
below.
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(About
this newsletter: You are receiving this newsletter because you have
registered for JingleBank. If you no longer wish to receive
these monthly newsletters, please write to
webmaster@tmcentury.com.
However, please note that if we remove your name from our database
you will no longer have access to the free products and services in
the member services section of our website either. Frankly, we think
it's a pretty good deal.) |
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