 What
do commercials, hotel rooms, apartments and doughnuts have in common? If you don't sell 'em today, they're worthless. Unlike a car dealer who, if they don't sell a particular car today, can try to sell it again tomorrow...your unsold avails vanish with every tick of the clock. The same thing is true for hotel rooms and apartments. Every DAY an apartment complex has a vacant unit is a day that they have lost revenue. They can never recapture those lost days, weeks or months of vacancies. As a result, apartment units are typically aggressive advertisers....but in all the wrong places. Pick up a newspaper or rental guide and try to calculate how much a typical property spends advertising each month and you'll likely be stunned.  Electronic
media, the INTRUSIVE MEDIA, have always been much more effective forms
of advertising than a crowded rental guide or b&w newspaper ad. With
radio and television, you can paint a picture of the property...PASSIVE
print advertising just lies there like a dead fish....hoping that
someone might stumble across the ad...AND then pick it out from the
dozens of other similarly bland ads surrounding it. Renters
come and renters go, which is a good reason for any major apartment
complex to be on-the-air every month of the year. However, most people
hate moving in the winter, so a great proportion of leases begin and end
in the spring.NOW is the time for apartment complexes to be advertising. NOW is the time for properties to be pre-selling the forth-coming spring and summer vacancies. And when it comes to selling apartments, renters are looking at three things: location, location, location. Who wants to live out in the middle of nowhere, when they could be living "out in the middle of everything"...the theme of this month's campaign.
641 - Out In The Middle Of
Everything
And remember, any JingleBank jingle lyrics can be re-written and re-sung for any business category. Just give us a call and we will show you how.
What Do You Want? |
 It's
frickin' freezing here...and we're in Texas! As such, it's may be difficult to even think of summer if you live north of the Mason-Dixon line. However, if you're a marina, boat dealer or a jet ski dealer...you're definitely thinking of summer. Right now boat dealers are planning their spring and summer schedules...and RIGHT NOW is the time when you should be in front of them with a great campaign. "Have We Got Fun For You" (#531) is a high energy, fun campaign that will help catapult a boat dealer's market awareness to the top of consumers' minds. 531 - Have We Got Fun For You
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How Busy Are You? If you're like most reps, you've got plenty of time on your hands...not a lot of paperwork to do...and wish the sales manager would have a few more sales meetings each week. (Just kidding!) Hey, we know you're busy. And if you're too busy to go online and look for the right jingle for a client or prospect, then just drop us a line and we'll do all the work for you...and at no extra charge. Our staff can e-mail you a variety of campaigns to choose from, or if you wish, we can work directly with your client. You can reach us JingleBank@TMCentury.com or (972) 406-6800 |
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