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Are You A Garden Tender?
The seeds you plant today
become tomorrow’s business!
( May is
National Home Improvement month )
Decorative gardening sales
continue to increase as consumers take the inside outside.
Having focused their
attention on their home’s interior for the past 20 years or so, American’s now
are also turning their passion for decorating to the outside.
Decorative gardening
has increased, as people are spending money on their homes despite a
sluggish economy. The home improvement industry is one of the few
categories seemingly unaffected by the recession, although small,
independent retailers are suffering. The cause? National chains. In order
to survive, local retailers must advertise. They must establish themselves
as the home improvement destination; and they must do it on something other
than price, because they generally can’t compete on price point.
What drives a
consumer to their local home improvement store? #1 Price, #2 Selection,
#3 Knowledgeable and friendly service, #4 Location.
In a Harris
Interactive survey, 25% of homeowners said they would like to receive or
give a home improvement related gift during the holiday season.
Why not try a
Christmas in July promotion? Suggest selling gift certificates now. How
about running a promotional giveaway? For everyone who buys a gift
certificate, they can be entered into a drawing to win a free kitchen of
their dreams, or an appliance, a deck, etc. Think out of the box.
413-A -
Never Ever Paint Your House Again
Up tempo rock. Male
vocalist.
Music Style: Pop/Rock
Business Category: Home Improvement
311-A -
You Can Do It
Mid-Tempo/Generic Style. Female vocalist.
Music Style: Pop
Business Category: Home Improvement
351-A -
Let Us Show You What A New Fence Can
Do
Country/Male vocalist.
Music Style: Country
Business Category: Home Improvement
163 -
How To Make Things Grow
Contemporary style. Female vocalist.
Music Style: Pop
Business Category: Lawn & Garden
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