 Consistency means business for OmniAmerican
Credit Union in the Dallas-Fort Worth area..."the best of the west."
Since coming to TM Century for their first jingle a number of years ago,
OmniAmerican Credit Union has used jingles to pound home their tag line
"The Best Of The West". A consistent advertiser, OmniAmerican has seen
phenomenal growth in part due to the consistency of their brand message.As we noted in the December 2002 newsletter, advertisers who stick with a consistent message over a long period of time see substantially better results than those who change their message frequently. But how do you stay fresh, when you're a very heavy and consistent advertiser? One way is to expand on your theme by creating a "campaign" of musical images. Below you'll find a series of jingles that OmniAmerican is using to build brand dominance in the D/FW area. Each of these four jingles is evocative of a decade. OmniAmerican's copy in each points to a simpler time when banking was more convenient, more personal and more comfortable. Of course, this campaign could also work well for any client, be it a car dealer or a bank, that wants to project "old fashioned values and service."
671 -
Remember When (50's)
672 - Remember When (60's)
673 - Remember When (70's)
674 - Remember When (80's)
And remember, any JingleBank jingle lyrics can be re-written and re-sung for any business category. Just give us a call and we will show you how.
What Do You Want? |
|
Traveling Blues
"In the short term, leisure travel will continue to be depressed as U.S.
travelers are more reluctant to commit," remarked Dr. Suzanne Cook, senior
vice president of research for the TIA. "They are postponing trip planning
and waiting until the last minute to book their trips. The concern is how
long this trend will last, as now is the time most Americans begin to make
their summer vacation travel plans."
561 - Take A Break To A Great Escape
491 - Right Price To Paradise
|
Saw this piece of research on the RAB's website: "The Travel Industry
Association (TIA) is expecting a slight decline in travel during spring
2003, with war emerging as the primary reason Americans are staying close to
home." 
 New PricingIt's almost summertime and that means our studios swing into off peak production and you benefit from lower costs. From May 1st through Labor Day, we'll be operating on our summer rate which means BIG SAVINGS for you. Be sure to contact your JingleBank rep for details. |
| Some people love to download jingles right off JingleBank.com and present them directly to their clients...and we think that's great. But if you don't have the time or don't feel comfortable selecting jingles yourself, let us do all of the work. Just drop us a line at JingleBank@TMCentury.com or call us at (972) 406-6800. We can do everything for you. And, it doesn't cost you or your client a penny! |
|
FRIENDS AND COLLEAGUES They say that the very best form of advertising is 'word of mouth referrals'...and we don't doubt that. When you're done reading and listening to this month's JingleBank newsletter, would you please forward it along to friends and colleagues? Just click on the button below.
|
| (About this newsletter: You are receiving this newsletter because you have registered for JingleBank. If you no longer wish to receive these monthly newsletters, please write to webmaster@tmcentury.com. However, please note that if we remove your name from our database you will no longer have access to the free products and services in the member services section of our website either. Frankly, we think it's a pretty good deal.) |