|
675 -
Feel The Ocean's Spray
And remember, any JingleBank jingle lyrics can be re-written and re-sung for any business category. Just give us a call and we will show you how.
What Do You Want? |
I
Don’t Care What You Say, It’s Bait.
|
283A - The Smartest Distance Between Two Points
141A - Get On Outta Here
|
Moving
On Up...
| Tax Cuts, Politicians and Sales The President’s tax cut: is it $350,000,000,000.00 or $4.00? Depending on which politician is doing the spinning in D.C., it could be either. If you’re for the tax cut, then you want to make it sound as big as possible…$350-billion is a pretty big number.  If
you’re against the tax cut, then you want to make it sound
meaningless…$4.00 a day day, per taxpayer…my gosh, you can barely eat at
McDonald’s for that.However, both numbers are the same. If everyone gets a $4 per day reduction in their taxes it adds up to $350-Billion. What’s this got to do with jingles and sales? Well, quite often advertisers are stunned with sticker shock when they see a proposal for a big campaign. “What?!?! $60,000!!! I can’t afford that?” But that’s only $164.38 per day….assuming an annual campaign. Jingles should be presented in the same fashion. Don’t present the big number, present the “per spot” number. Calculate the number of times the client is going to use the jingle, in every media, over the next three years. Almost always you will find that the “real cost” of adding a jingle to a campaign is literally pennies per spot. And if an advertiser is going to spend, say $40.00 for a spot of airtime, doesn’t it make sense to spend $40.12 to make that spot great? ~ David Graupner, CEO, TM Century, Inc. |
 New PricingIt's almost summertime and that means our studios swing into off peak production and you benefit from lower costs. From May 1st through Labor Day, we'll be operating on our summer rate which means BIG SAVINGS for you. Be sure to contact your JingleBank rep for details. |