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676 -
Our Family Serving Yours
And remember, any JingleBank jingle lyrics can be re-written and re-sung for any business category. Just give us a call and we will show you how.
What Do You Want? |
Our
Family Serving Yours
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441 - Cool Gear For The School Year
091 - Headin' Back To School With Everything I Need
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Back
To School...
 Get
The Picture?Image is everything. And much of an advertiser's image is created 'in context.' I was watching CNN the other night and saw two of most poorly produced local spots I have ever seen in my life. They seemed especially bad in context and in comparison to the powerful creative the national advertisers we're throwing on the screen. Consumers don't recognize any difference between a national spot and a local spot. All they "perceive" is that one looks cheesy and the others don't. And who wants to have their advertising send the message "we're cheesy?". Weak creative is the advertising equivalent of showing up at a black tie dinner in jeans and a t-shirt. Few local advertisers can afford to drop $500,000 to produce a national quality spot, but there are things they can do to help achieve "creative parity." And, of course, one of those things is to use a national quality jingle in their spots. Beyond branding, recall, and punch... jingles also "dress up" a spot and give it a professional feel. Just as dressing professionally helps you project a personal image of professionalism...dressing up your clients in world-class creative gives them "creative parity" with the McDonald's and Coca-Colas of the world. ~ David Graupner, CEO, TM Century, Inc. |
 New PricingIt's summertime and that means our studios are in off peak production and you benefit from lower costs. Now through Labor Day, we'll be operating on our summer rate which means BIG SAVINGS for you. Be sure to contact your JingleBank rep for details. |
| Some people love to download jingles right off JingleBank.com and present them directly to their clients...and we think that's great. But if you don't have the time or don't feel comfortable selecting jingles yourself, let us do all of the work. Just drop us a line at JingleBank@TMCentury.com or call us at (972) 406-6800. We can do everything for you. And, it doesn't cost you or your client a penny! |
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FRIENDS AND COLLEAGUES They say that the very best form of advertising is 'word of mouth referrals'...and we don't doubt that. When you're done reading and listening to this month's JingleBank newsletter, would you please forward it along to friends and colleagues? Just click on the button below.
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| (About this newsletter: You are receiving this newsletter because you have registered for JingleBank. If you no longer wish to receive these monthly newsletters, please write to webmaster@tmcentury.com. However, please note that if we remove your name from our database you will no longer have access to the free products and services in the member services section of our website either. Frankly, we think it's a pretty good deal.) |