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I'm Ready For My Close-Up!
679 - Capture The Memories
And remember, any JingleBank jingle lyrics can be re-written and re-sung for any business category. Just give us a call and we will show you how.
What Do You Want? |
Sales of photographic equipment and after-market sales (film and
developing) are HUGE in November and December. It's a small window
within which purveyors of cameras, film and developing services need
to make big sales in order to make their year. Local retailers are
finding it more and more difficult to compete with the "big boxes":
Best Buy, Target, etc. 
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Retail Spending (or "Shop Til' You Drop") 013 - It's That Christmas Feeling In The Air
373-B - 'Tis The Season To Show Your Love
And check out "Sales Tips" on how to get more than your fair share of dollars with these jingles. |
Holiday retail spending broken down...
Tis' The Season I love Christmas, but I hate Christmas shopping. I
can never think of what to get people. These days, everybody always
seems to have everything... well, except for my kids who still don't have
a Porsche or a Hummer.So I'm a sucker for the mall. I go in, walk around for hours and hope that something will catch my eye. I'm always in desperate need of ideas for gifts. And I'm fairly certain that I'm in the vast majority in this regard, judging by the look of hopelessness on most of the other guys' faces at the mall. Retailers know this, too. Here's a way to turn this problem into an opportunity. Take any one of our Christmas-themed jingles and develop it as a featurette program. Themes can include: "Gifts Ideas For Hard To Buy For People," "Great Gifts For Guys," "Gift Ideas Under $25"... and on and on. Send a letter to all of your advertisers and invite them to participate... for a price. A typical featurette will be hosted by one of your personalities and may showcase up to five different retailers. Retailers love these features as it is a very cost effective way to increase their reach and frequency. And I think you'll find that your audience will love these features as well. Your sales manager certainly will because five advertisers sharing a spot at 25% of ratecard each generate a per spot gross of 125% of your ratecard. ~ David Graupner, CEO, TM Century, Inc. |
| Some people love to download jingles right off JingleBank.com and present them directly to their clients...and we think that's great. But if you don't have the time or don't feel comfortable selecting jingles yourself, let us do all of the work. Just drop us a line at JingleBank@TMCentury.com or call us at (972) 406-6800. We can do everything for you. And, it doesn't cost you or your client a penny! |
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FRIENDS AND COLLEAGUES They say that the very best form of advertising is 'word of mouth referrals'...and we don't doubt that. When you're through reading and listening to this month's JingleBank newsletter, would you please forward it along to friends and colleagues? Just click on the button below.
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